Monogram, Jay Z's premium cannabis brand, is a collective effort to bring dignity and respect to cannabis.
We helped draw attention to how arbitrary America's cannabis laws are from state to state, and showcased the real stories of racialized Americans whose lives have been wrongly impacted by them.
Jamal
Bryan
Ariasia
Jamal
Maynard
Chaz
Hemant
Rikeema
Sham
Features
Complex, AdAge (including as #12 of their 30 Best Ads of 2021), Fast Company, Yahoo Finance, Cassius, HNHH, B&T, iHeart Radio, The Drum, Muse, The Source, RollingOut, Reddit, AP, Creativity, AP, The Hype Magazine, Marijuana Moments, SmartBrief, New Cannabis Ventures, The Stable, Muse by Clio, HipHopDX, VladTV, MiamiNewTimes, LBB, Tidal…
Awards
OBIE Awards - Gold
The One Show - Shortlist
Campaign’s Power of Purpose Awards - Shortlist
Client - Monogram
Copywriter / Creative Director - Hunter Fine
Creative Directors - Bianca Guimaraes & Kevin Mulroy
Photographer - Hype Williams