How do you comfort loved ones during unprecedented times?
Send noods.
2020 was getting serious. To lighten the mood, we worked with Kraft to help people across North America #SendNoods to their friends and family.
(Some had no chill though…see 1:13 of the case study 🙈)
The influencer kit we sent to over 300 influencers, complete with a tasteful noodie mag.
Giphy
Social & Digital
Noodie mag
Digital OOH
Instagram Filter
The free noods kit
Features
Adweek, Strategy, The Late Show with Stephen Colbert, AdAge, The Guardian, CNN, The Talk, CBS This Morning, abc, Yahoo News, Fox, People Magazine, MSNBC, Today, Thrillest, New York Post, Buzzfeed…
Awards
Cannes Lions - Silver & Bronze
D&AD - Wood Pencil & Shortlist
Clio - Bronze
Muse - Platinum & Gold
Effie - Winner x3
The One Show - Shortlist
The Drum Awards - Shortlist
Webbys - Shortlist
ANDYS - Shortlist
Client - Kraft Mac & Cheese
Copywriter - Travis Myers
Creative Directors - Bianca Guimaraes & Kevin Mulroy